There has been a myth circling for years that people who are successful at selling have some natural skills, attitudes or personalities.
I have been teaching people to sell for over thirty years, and it is my opinion that selling, just like any other discipline or profession, requires: learned skills, abilities, traits and attitudes. These are learned. Show me an athlete who has ?natural? ability, and I will show you an athlete who will tend to not practice as hard as someone who has to develop these skills and abilities.
What are these so-called natural skills and attitudes that people believe contribute to this innate ability to sell successfully?
? an outgoing personality
? a friendly demeanor
? the ability to naturally persuade people to buy
? an aggressive money-driven philosophy
? a social orientation
? a big ego
What does it really take to be successful in sales?
? the ability to adapt to others
? the willingness to serve and help others
? the ability to control your ego
? the desire to control your destiny
? effective communication skills
? the willingness to continue to learn and grow personally and professionally
? a customer-driven rather than a product/company-driven sales approach
These are not natural tendencies ? none of them. People, who are willing to adapt, grow and learn, accomplish this by effort, time, commitment, and persistence.
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