12.18
Business Wire, Dec 07, 2009
Partnership Enables Retail Financial Services Firms to Combine
Best-of-Breed Personal Finance Tools with Digital Marketing Expertise to
Redefine Community Banking
BOSTON — Sapient
(NASDAQ: SAPE) and Geezeo,
a diversified Internet banking provider, today announced that the two
companies are partnering to help retail financial organizations enhance
their digital offerings to build and foster a stronger community in
todays multi-channel world. The partnership combines Geezeos
best-of-breed banking products for personal financial management and
social media with Sapients expertise in creating and implementing
multi-channel digital marketing and commerce solutions that deliver
immersive, profitable customer experiences.
We are excited to bring something truly unique to the market that will
help to deepen customer relationships and scale to attract many new
ones, said Alex Sion, vice president of digital strategy, Financial
Services for Sapient. Small to medium-sized financial institutions
have, for the first time, an opportunity to leverage the latest
interactive technologies and digital marketing channels to not only
compete with but leapfrog larger competitors.
“Social media should be integrated into financial institutions websites
and online banking platforms – not treated in a silo,” said Shawn Ward,
Geezeo CEO. “By joining forces with Sapient, we can help these firms to
leverage a rich data environment to build relevant online dialog with
their customers which is, quite frankly, a necessity as banks and credit
unions work to rebuild trust with the American consumer.
Clients of the partnership will have access to an affordable and
sophisticated end-to-end marketing platform that evaluates a customers
activity history, profile information, personal financial management
goals, and social network activities to provide personalized,
value-added messaging that can be delivered across multiple channels,
including online and mobile. Additionally, the marketing platform allows
firms to place and serve ads, generate emails and alerts, and monitor
and measure the effectiveness of each customer interaction without
requiring additional in-house marketing or digital expertise.
Geezeos personal financial management solution provides our members
with the convenience of account aggregation, said Margaret Wold, vice
president of marketing at Stanford Federal Credit Union. I am really
excited about the data well be able to leverage as we look to enhance
our member experience.
Sapient has partnered with several regional banks on their digital
initiatives, including KeyBank, Union Bank, and Webster Bank.
About Sapient Interactive
Sapient
Interactive, a division of Sapients
Brand Experience business, is the largest independent interactive
marketing services firm in the world. Through combining strategy,
creative and technology, the firm creates immersive multi-channel brand
experiences that result in more profitable customer relationships and
revenue growth for clients, including Celebrity Cruises, Honda Jet, Sony
Electronics, Travelers, and Times Online. Headquartered in Boston,
Sapient Interactive has operations throughout North America, Europe and
Asia. For more information, go to www.sapientinteractive.com.
About Geezeo
Founded in 2006, Geezeo
offers Internet banking solutions including personal financial
management (PFM), online community trust-based marketing, account access
and bill payment. Geezeos unique platforms help financial institutions
develop online customer dialog while generating growth through customer
acquisition and increased wallet share
personal debt reduction
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